Sara Connell

Sara Connell

Author & Writing Coach

Professional Experience

As an author and coach, Sara Connell has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. She has presented to a wide range of organizations from Fortune 500 Companies to local and national organizations such as: Avon, Estee Lauder – Origins, Johnson & Johnson, Jones Lang LaSalle, GE, Northwestern & Northwestern – Prentice Hospital for Women, Unilever & the Young President’s Organization. Her writing has appeared in local and national publications including:

  • Forbes
  • The New York Times
  • Good Housekeeping
  • Parenting
  • BabyTalk
  • Mindful Metropolis
  • Psychobabble
  • Evolving Your Spirit.

Her first book Bringing In Finn was nominated for ELLE magazine 2012 Book of the Year and is available in bookstores now. Education/Professional Training

  • BS English Literature Northwestern University
  • Masters of Fine Arts Creative Writing Northwestern University (current)
  • International Federation of Coaches Professional Certified Coach
  • Coaches Training Institute Professional Coach
  • Firework Career Coaching with Kate Edmonds UK
My Story

Twelve years ago I wrote in private. I was afraid to show my work to anyone. Though fearful, I was simultaneously fueled with a fierce desire to be a “real” (published, successful, good) writer.

“Being a writer” was my greatest dream and yet, I often avoided writing. Instead, I read books, folded laundry, went to the grocery store, took walks, organized closets, met up with friends, did yoga, helped my husband with his work, organized other people’s closets. I took trainings in other professional areas (coaching, counseling, wellness), watched the cooking channel, read restaurant reviews, looked through cookbooks. I went to museums, watched movies, watched sketch comedy, read more books, spent weekend afternoons in front of Bravo TV.

I took a single writing class, my first. I walked through bookstores, petting the covers of books I liked. I envisioned my own books stacked on a center display case. I wrote in spurts, and once even completed the draft of an entire novel. Much of the time though, instead of writing, I fantasized about writing. I read obsessively.

On good days I felt inspired by the books and authors I loved but on down days, I felt envious of published authors and daunted by the “truths” I often heard from other people:

  1. You have to be published to get published, and
  2. You have to know people in publishing to get published.

I had not been published, I did not have any formal writing training and I did not have any connections in the publishing world.

During this time, I continued formal study of coaching and counseling. I became a professional coach and a licensed counselor. It was when I combined the transformational work of psychology and coaching with consistent study and practice of the craft of writing, I had a breakthrough. I hired a writing coach, the wonderful Brooke Warner.

In the next three years, I secured an agent, then a book deal, a magazine column and had several short articles published in national magazines. In 2012, my first book came out in bookstores and was translated into multiple languages around the world.

I’ve heard people say that achieving a dream can feel empty. I disagree. If you have the calling, urge, compulsion to write, then I believe writing is part of your destiny. I believe you have or will learn whatever it takes to develop, shape and craft your ideas into compelling stories to share with the world.You do not need to have a journalism degree or be a celebrity or grow live in New York or be independently wealthy or already have an agent to become a successful writer. AND I would not insult you by pretending writing and publishing your work is easy.

For over a decade, I’ve taken classes, attended workshops, traveled to conferences, read books on the craft, developed a platform, and, most importantly, kept (and continue to) write day after day, month after month, year after year.

Listen to or read about any writer and you will hear about years of frustration, rejection, sacrifice, doubt. Salmon Rushdie supposedly called re-writing “torture.” Writing is one of the most challenging and exposing things we can do, and it is one of the most fulfilling. Often clients have come for coaching afraid that they’ll never complete (or start!) a project they’ve held in their hearts for years. They’re afraid someone or something will get to decide if they become a writer. Webster’s dictionary says: a writer is “one who writes”. The difference between a successful author and an unsuccessful author is that the unsuccessful author gives up.

I’ve created programs here to empower you to keep writing. In the individual packages and groups you will learn the best practices, strategies, craft and business of writing I’ve learned from master coaches and authors around the world along with those I’ve developed through life experience in my own career.

Each coaching program delivers techniques and actions that have brought success in my career as a writer and in the lives of my clients. We will work the Mental Game (attitudes, mindset, confidence, beliefs) and Outer Action (butt in chair, words on page, study of craft, completing, revising, submitting and publishing). You will move successfully from Idea to Publication.

Thank you for reading!

Now that you’ve heard a bit about my journey, I would love to hear yours.

To share your story or continue the discussion, please join us in our private Facebook Group: The Writers Room. We’ll share tips, dive into discussions, and hear from guest authors, editors, agents and publishers and geek out about writing.

If you haven’t already, try out a free writing coaching workshop: “Facing the blank page, getting unblocked and getting into the flow with your writing. Plus, a single technique that will start your path to achieve your writing goals. ” sign up below and try out a catalyst session!

As Elizabeth Gilbert said, “I sincerely hope you will say YES to the treasures that are within you!”

Happy Writing!